Bing Chen is the YouTube Global Creator Development & Management Lead at Google. In this role, he is responsible for generating and aligning the global creator acquisition and development program strategy with 50+ cross-functional leads. In addition, he oversees several company projects that engage more than 250 million content creators worldwide—from musicians to filmmakers, chefs to beauty gurus. Bing co-founded and co-leads initiatives such as the expansion of the YouTube Partner Program globally, the company’s talent incubation program, the YouTube Creator Institute, YouTube’s presence at major industry events and talent engagements like VidCon, and other strategic projects. Currently, he is developing services to elevate YouTube’s top native stars to superstardom.
Prior to joining YouTube, Bing co-led Google’s global green energy marketing efforts, launched the company’s digital artifacts initiative, and was a founding member of the Google Crisis Response team. He has also spent time at the Walt Disney Company and Johnson & Johnson.
Bing graduated from the University of Pennsylvania with a degree in English, Psychology and Marketing. He sits on the Board of Directors of the Coalition of Asian Pacifics in Entertainment, the A3 Foundation, the Buffer Film Festival and the STREAM TV Conference; is a One Young World Ambassador; and is a member of the Streamy Awards Blue Ribbon Panel. Bing frequently speaks at various events including VidCon and at universities, and was recognized as one of Forbes’ Top 30 Under 30 rising leaders in 2014.
In his spare time, Bing is an avid music festival goer, foodie, movie buff, self-actualizer, designer, extreme sports head, writer, mobile phone guru, napper, low brow YouTube video maker, and “experience chaser”. He is deeply passionate about nurturing new creative communities, and amplifying the careers of the “next generation” of leading storytellers, artists, and creative visionaries.
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